The Superbowl has a little something for everyone – the fans, the foodies, the Swifties, and most importantly: the advertising industry. 

Companies pay millions of dollars to receive thirty seconds of screen time at the Super Bowl. Their ads reach millions of viewers, some of which love the ads, and some, not so much. Companies often try to make those coveted thirty seconds filled with action and humor. Many viewers enjoy the witty presentation of the service or product.

“I think they’re pretty good because they usually try to make them funny,” freshman MacKenzie Legler said. “And sometimes they have celebrities in the ads.” 

This year, some celebrity appearances included Chris Pratt for Pringles, Arnold Schwarzenegger for State Farm, and Jenna Ortega for Doritos. 

With so much time devoted to the ads, the emphasis on the game can easily be diluted. Some football fans see the ads as an inconvenience that takes away from the excitement of the game.

“They were okay, but they weren’t the best,” junior Trey Scott said. “They never have been in the last couple years. Especially when they’re replayed over and over again.”

Certain ads from past years were a hit, but unfortunately that keeps the viewers expectations high for future years.  

“They were really lame compared to the other years,” sophomore Elias Brower said. “I expected a lot from Mountain Dew and Doritos ads, but they weren’t very good.”

Some businesses will release previews of the ads prior to the Super Bowl. Super Bowl viewers either enjoy the sneak peak or think it takes away from the suspense. 

“I don’t like when they leak them out because I already knew about some of them,” Science Teacher Lenita Moore said. “They have to keep [the ads] under really, really tight wraps and only show them in the Superbowl, or else it ruins it.”

The Super Bowl commercials may not always be popular, but they are here to stay. Advertisers will continue to make millions of dollars each year in revenue, and viewers will continue to hope for engaging and entertaining ads each Super Bowl game.

“In my mind I always get really hyped up and excited for them, and I’m always disappointed,” Moore said. “You think I would lower my standards every year, but I don’t. I’m expecting something mind blowing.”